Corteva has a strong focus on discovering and integrating softer chemistry and biological solutions into crop production, a strategy that obviously aligns well with the vision and objectives of A Lighter Touch, and is also important for producers and consumers around the world. Likewise, the programme’s research on resistance management strategies in a wide range of different crops dovetails with the company’s priorities on protecting new active ingredients and prolonging the lives of existing crop protection groups for as long as possible.
As one of the world’s leading producers of high-quality food and wine, New Zealand has much to gain from the type of research being undertaken through A Lighter Touch. Demand from consumers for safe, ethically produced food, is not going to disappear and will continue to change. Corteva is excited to be part of a programme that is planning for the future, maintaining New Zealand’s competitiveness on the international stage and developing more sustainable crop protection practices.
You can find out more about A Lighter Touch on their website at https://a-lighter-touch.co.nz/